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Seaworld to expand Sesame Place theme park concept
SeaWorld Entertainment is tapping the likes of Elmo, Big Bird and the Cookie Monster to help improve its fortunes with the announcement of a second Sesame Place theme park in the US.
SeaWorld has expanded its partnership with non-profit operator Sesame Workshop for another park at an as-yet unnamed location.
The first Sesame Place opened in 1980 in Langhorne, Pennsylvania, and operates seasonally.
It features kid-friendly roller coasters, water rides, shows, parades and character meet and greets.
The new park is slated to open by 2021, SeaWorld said.
"We share Sesame’s goal of educating and entertaining generations of children, and the extension of our partnership furthers SeaWorld’s mission to provide guests with experiences that matter," SeaWorld CEO Joel Manby said in a release.
"We are thrilled to be able to grow the presence of Sesame Place theme parks in the US and help our company diversify its brand portfolio and expand into new areas."
SeaWorld says it has the option to develop more Sesame Place parks in the future.
A smaller Sesame Street themed land is also coming to SeaWorld Orlando, which will be different from Sesame attraction already open at SeaWorld’s other parks.
"We know that the magic of theme parks gives families a unique and powerful way to experience and delight in the Sesame Street characters," said Jeffrey Dunn, CEO of Sesame Workshop
"Building more Sesame Place theme parks will enable us to connect with even more families and provide funding that supports our nonprofit mission."
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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