Secret Escapes has launched a ‘dramatic’ campaign to reinforce its ‘Luxury Travel for Less’ positioning.
The members-only flash-sale site, which sells four and five-star hotels and holidays, is launching the TV and online ads in the UK and Germany.
The ‘I shouldn’t be here’ campaign features three separate films set in beautiful holiday locations, where two strangers discuss how lucky they are to be there.
The ads compare the stories of travellers who have overcome extreme adversity in their past, to Secret Escapes holidaymakers who have used the website to find and book their discounted luxury holiday.
Since its launch in 2011, Secret Escapes has grown its global membership base from 18 million in January 2015 to 45 million today.
