Social networking site WAYN.com is to become the first major partner in a programme of white label and affliate deals being established by lastminute.com.
The lastminute.com partmership programme sees the online firm wholesale parent company Sabre’s 80,000-strong hotel inventory for the first time.
WAYN.com will sell the entire Sabre group’s hotel content – consisting of 40,000 hotels from Sabre’s global distribution system and a further 40,000 merchant rate properties from Travelocity, lastminute.com and medhotels.com.
The service enables any company wanting to add a hotel booking service to create a seamless integration with their own website, according to lastminute.com. For companies with more advanced requirements, an XML interface is also available.
Lastminute.com vice president distribution and business development Vic Darvey said: “I am currently in detailed contract negotiations with a number of well-known, leading travel companies about becoming partners.”
He added: “Lastminute.com is keen to add more small businesses looking to retail travel online. The technology is so easy to use we are confident a new travel site can be set up within four hours.
“It’s a great opportunity for traditional high street travel agents to give themselves a comprehensive online presence.”
by Phil Davies
