Shake-up by cruise specialist agents

Thursday, 02 May, 2008 0

The Leading Cruise Agents of the UK (The LCA) is aiming to double its membership over the next 12 months with a number of initiatives.

It is redefining the responsibilities of its directors, adding a new industry figure to its Board and increasing consumer awareness.

From May 1, Stuart Perl from Peter Deilmann River & Ocean Cruises joins the board of The LCA, which consists of five members and two associate members.

Each director has been assigned a specific area of responsibility to drive forward and develop, with two directors taking responsibility for growing membership.

LCA chair Clare Dudley explained: â€œWe have invested a lot of time over the last few months working out what we need to drive us forward and then finding ways to achieve it.

â€œWe are all delighted that Stuart has taken up a board director role to help us and shown his commitment to the driving the LCA forward.

â€œAll the directors work on a voluntary basis and are hugely committed to taking the LCA to the next level – one which will provide excellent value for money for agents who join us.â€

Responsibilities have been split as follows:

Membership – Ian Hopley, Travelux and Rachel Wright, Cruise Select

Communications – Clare Dudley, Fred Olsen Travel

Marketing & Promotions – Stuart Perl, Peter Deilmann

Associate Membership – Mike Evans, Fred Olsen Cruises

Public Relations – Kevin Griffin, The Cruise People

Finance & Administration – Marion Owen, Marion Owen Travel

By:Bev Fearis

Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.

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