Former The Travel Network Group marketing director Si Morris-Green has launched a new cruise tour operator venture.
Called Fusion Cruises, it promises to offer ‘differentiated products, unique marketing channels and a closer-to-the-customer approach to service.
The new venture is in partnership with Harry Lightfoot and Steve Cheal, who currently own and operate Fusion Holidays.
Morris-Green left The Travel Network Group in February 2019 and has since been running his consultancy business Evolve, which will continue to run alongside Fusion Cruises.
Lightfoot and Cheal said "We are looking forward to adding a new dynamic to our business and we feel that Si will complement our vision perfectly and add value to the new cruise proposition."
Morris-Green said Fusion Cruises will have a dedicated team of six.
He said: "Fusion Cruises will focus on educating and engaging with customers, introducing channels not currently being used in the cruise market to reach out to all demographics.
"We will bring our business alive with TV, online, and consumer events and we will be hosting our first cruise show in January 2020."
The direct-sell business, located in Rustington, West Sussex, launches its website today.
