Family travel is on the rise, making it among the year’s most significant trends, says American Express.
AmEx polled nationwide agents to find 79% of them saw more family travel.
But the agents said families are not doing the traditional getaways but are doing newer, broader, more active and meaningful travel plans.
Motivations for parents include the desire to introduce children to different cultures and customs.
The poll found 81% of agents are booking family vacations that consist of multi-generational trips, often including grandparents.
“Additionally, more than two-thirds of agents are seeing grandparents traveling exclusively with their grandchildren,” said American Express.
American Express travel agents say families are increasingly drawn to active and experience-driven travel plans.
Another key trend: more family members pairing up to travel in mother-daughter type getaways, for example.
Report by David Wilkening
