Silk Road success - TravelMole


Silk Road success

Saturday, 16 Nov, 2010 0

Media mart packed out with exotic new destinations buyers and media

The Silk Road Media Mart, held at the World Travel Market in London last week was packed out with journalists and tour operators queuing to meet representatives of some of the 26 Silk Road countries.

Unusually, members of the media had to elbow their way into the room to get to question the exotic destinations about their tourism initiatives and once there were loaded with delicious dried fruits and pastries.

For the first time at the World Travel Market, tour operators and media had the opportunity to meet with leading Silk Road destinations in a special networking event taking place on 10 November 2010.

The Silk Road Media Mart brought representatives from across Central Asia, Europe and the Middle East to showcase their most newsworthy stories in a special speed-networking event.

The World Tourism Organization (UNWTO) is working directly with over 25 countries to strengthen the Silk Road brand as a vehicle for sustainable tourism development across Europe, Eurasia, Asia/Pacific and the Middle East.

Current Silk Road countries include: Armenia, Azerbaijan, China, DPR Korea, Egypt, Georgia, Greece, Iran, Israel, Italy, Japan, Kazakhstan, Kyrgyzstan, Mongolia, Pakistan, Republic of Korea, Russian Federation, Saudi Arabia, Syrian Arab Republic, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan.

Between them they offer the full range of tourism activities from mountain activities to beach holidays – all with a heavy lacing of authenticity and deep culture.

This represented a substantial opportunity for specialist tour operators and mass-market operators alike.

The destinations are being marketed under a single brand, thought to be one of the strongest, and certainly one of the oldest and most evocative, in the world.

Valere Tjolle

See also: www.travelmole.com/stories/1145136.php

Get free sustainable tourism reports from Vision on Sustainable Tourism HERE

Valere Tjolle is editor of the Sustainable Tourism Report Suite: FINAL WEEK OF EXTRA SPECIAL OFFER at: www.travelmole.com/stories/1145184.php

 



 

profileimage

Valere



Most Read

Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail

Sophia Hyder Hock on Global Social Inclusion in Tourism

Sustainable Tourism: Don Welsh on Community Values and Global Collaboration

Jane Cunningham: Enhancing European Engagement in Tourism

Kristin Dunne: Navigating Destination Strategy

Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM

Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life

Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms

Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand

Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims

TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka

Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari