Silversea marketing director moves to Travelopia

Monday, 05 Feb, 2020 0

Travelopia, the world’s largest collection of specialist travel brands, has appointed Erin Johnson to join as marketing director of its tailor-made division.

Currently Silversea UK & Ireland’s marketing director, Erin Johnson is to leave the luxury cruise line after three years and will start with Travelopia on March 2.

Johnson’s role will cover the Hayes & Jarvis, Sovereign, Citalia and Austravel brands with Johnson reporting to commercial and brand director Helen Adamson.

Johnson said: "I have really enjoyed my time with Silversea. Joining Travelopia, in the exciting sector of tailor-made travel, and at such a pivotal time for the business will be a new challenge for me and I look forward to driving the experiential brands of Hayes & Jarvis, Citalia, Sovereign and Austravel forward."

Adamson said: "We’re delighted Erin is joining Travelopia’s tailormade team. Erin is well-respected and well-known and has a proven track record in delivering successful marketing strategies that engage both the trade and consumer markets."

She added: "As we strive forward in delivering experiential tailormade experiences, Erin’s strong trade credentials will help drive the key brands of Hayes & Jarvis, Citalia, Sovereign and Austravel forward by creating impactful marketing campaigns that deliver engagement and results."

Lisa

Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.

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