Travelopia, the world’s largest collection of specialist travel brands, has appointed Erin Johnson to join as marketing director of its tailor-made division.
Currently Silversea UK & Ireland’s marketing director, Erin Johnson is to leave the luxury cruise line after three years and will start with Travelopia on March 2.
Johnson’s role will cover the Hayes & Jarvis, Sovereign, Citalia and Austravel brands with Johnson reporting to commercial and brand director Helen Adamson.
Johnson said: "I have really enjoyed my time with Silversea. Joining Travelopia, in the exciting sector of tailor-made travel, and at such a pivotal time for the business will be a new challenge for me and I look forward to driving the experiential brands of Hayes & Jarvis, Citalia, Sovereign and Austravel forward."
Adamson said: "We’re delighted Erin is joining Travelopia’s tailormade team. Erin is well-respected and well-known and has a proven track record in delivering successful marketing strategies that engage both the trade and consumer markets."
She added: "As we strive forward in delivering experiential tailormade experiences, Erin’s strong trade credentials will help drive the key brands of Hayes & Jarvis, Citalia, Sovereign and Austravel forward by creating impactful marketing campaigns that deliver engagement and results."
