United Kingdom
United States
Asia Pacific
Singapore Airlines launches new global brand campaign
Friday, 31 Jan, 2023
0
Singapore Airlines unveiled its latest global brand campaign.
It will run on television, print, digital, out-of-home, and social media platforms.
Called Welcome to World Class, the campaign showcases exceptional customer experience.
It highlights SIA’s cabin crew in the 90-second campaign video,.
Lee Lik Hsin, Executive Vice President Commercial, said: “Service excellence is deeply ingrained and our customers are at the heart of everything we do.”
Directed by filmmaker Liz Murphy, the video was filmed in Singapore, Auckland, Barcelona Mumbai and Shanghai.
The airline conducted in-depth research for the brand campaign.
It measured the global brand perception and used findings to create the content.
Learn more about : Singapore Airlines ( United Kingdom )
Ray Monty
Exploring Brooklands Museum with Alex Patterson
Global Tourism Challenges and Upcoming Events: A Conversation with Don Welsh
Peebles Barbeque: A Legacy of Flavor and Tradition
Exploring Bok Tower Gardens with Erica Smith
Rue’s Living Water Boat Cruises: Exploring Winter Haven’s Chain of Lakes
Durango and Silverton Railroad: A Timeless Journey Through History and Scenic Beauty
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
Royal Caribbean issues Legionnaires’ disease warning
Qatar Airways adding Manchester flights
Jet2 unveils Samos as new Greek destination for summer 2026
EU entry-exit system delayed again
ATC strike in Greece could disrupt flights this week