The Singapore Tourism Board is seeking to strengthen its position as Southeast Asia’s premier cruise hub with a first of its kind collaboration with Cruise Lines International Association.
STB and CLIA will join forces to boost travel agent training, destination marketing efforts and help spur cruise port development in the region.
The three-year strategic partnership is the first for CLIA with a national tourism organization in Asia.
"As Southeast Asia’s cruise industry is still in a nascent stage of growth, this partnership draws on CLIA’s expertise, networks and platforms, as well as STB’s strong understanding of regional travel trade and market nuances," said Lionel Yeo, CEO of STB.
STB and CLIA have identified Indonesia, Malaysia and India as key growth markets and aim to enhance travel agents’ cruise sales expertise and product knowledge for Southeast Asia itineraries.
CLIA’s Asia Cruise Trends report estimates ASEAN bloc countries contribute nearly 20% of Asia cruise traffic.
"The STB has been a valuable partner for CLIA. Through this further collaboration we will strengthen and grow the cruise industry in Southeast Asia," said CLIA president and CEO Cindy D’Aoust.
