United Kingdom
United States
Asia Pacific
Singapore Tourism Board inks cruise partnership with CLIA
The Singapore Tourism Board is seeking to strengthen its position as Southeast Asia’s premier cruise hub with a first of its kind collaboration with Cruise Lines International Association.
STB and CLIA will join forces to boost travel agent training, destination marketing efforts and help spur cruise port development in the region.
The three-year strategic partnership is the first for CLIA with a national tourism organization in Asia.
"As Southeast Asia’s cruise industry is still in a nascent stage of growth, this partnership draws on CLIA’s expertise, networks and platforms, as well as STB’s strong understanding of regional travel trade and market nuances," said Lionel Yeo, CEO of STB.
STB and CLIA have identified Indonesia, Malaysia and India as key growth markets and aim to enhance travel agents’ cruise sales expertise and product knowledge for Southeast Asia itineraries.
CLIA’s Asia Cruise Trends report estimates ASEAN bloc countries contribute nearly 20% of Asia cruise traffic.
"The STB has been a valuable partner for CLIA. Through this further collaboration we will strengthen and grow the cruise industry in Southeast Asia," said CLIA president and CEO Cindy D’Aoust.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel