Bridget Cassey has been named in the new role of head of marketing for the Ski Club of Great Britain.
She joins from Publicis Dialog where she was group account director responsible for Powergen and subsequently E.ON, plus TranSys the developers and owners of Oystercard.
Cassey is responsible for the planning and development of the Ski Club’s strategic marketing direction.
Her remit focuses on Ski Club membership acquisition and retention, which will hinge on the development of the Ski Club brand.
Chief executive Caroline Stuart-Taylor said: "Bridget’s appointment brings new expertise to the Ski Club as we take forward our aim of growing the Ski Club and promoting snowsports."
by Phil Davies
