The Ski Club of Great Britain has rebranded to clarify what it offers to skiers and boarders.
It has a new look and website, due to go live before the start of the winter season.
“This is an important moment in the Ski Club’s history,” said the Ski chief executive Caroline Stuart-Taylor.
“The Ski Club brand is one of the most established and successful in the snowsports industry and its re-launch will ensure that this position continues to strengthen.
“We are confident that the changes we have made to the Ski Club brand reflect our strong heritage and show that we are a club which inspires and welcomes skiers and snowboarders of all abilities.”
The new website will have community-based features and information-sharing tools.
The not-for-profit club currently has over 33,000 members and over a million annual unique visitors to their website, skiclub.co.uk.
By Bev Fearis
