Skyscanner.net was the most visible website for customers searching for flights in May.
The flight comparison website appeared in 90% of searches from laptops and desktops and 86% of searches on mobiles and tablets, due to its 3,834 keywords including ‘cheap flights’ and ‘cheap flights to London’ .
Cheapflights.co.uk was second on both desktops and mobile devices, attaining 85% ‘share of voice’ while travelsupermarket.com was in third place, according to a Greenlight Sector report on search behaviour in the online flights market.
The ‘no frills’ airlines featured next with easyjet.com being the fourth most visible website in flight searches and Ryanair.com being fifth for those searching on mobiles or tablets while tripadvisor.co.uk was fifth most visible for desktop flight searches.
Expedia.co.uk and lastminute.com were the next most prominent with only 26% and 24% visibility on desktop searches, respectively.
Britishairways.com was ninth with 23% ‘share of voice’ and ebookers was at number 10 with 18%.
Last month, 3.2 million queries were made by consumers searching for flights-related terms online, 2.7 million of these were from laptops or desktops and 560,149 were from mobile devices.
Searches for short-haul destinations were most popular on laptops and desktops, accounting for 31% of all flight searches made.
