The Slovenian Tourist Board (STB) has released its most updated version of its media kit. The comprehensive, 32-page publication in English is designed to inspire and inform not only journalists, editors and content creators around the world but also travel agents and tour operators with its multiple ideas.
Serving as a central reference point for anyone writing or planning about Slovenia as a green, active and boutique destination, the new media kit presents the country’s tourism identity through a clear and visually engaging format. It combines high-quality photography, key facts and curated story ideas that highlight Slovenia’s natural beauty, cultural richness and commitment to sustainability.
5 great reasons for choosing Slovenia
Slovenia is described as a green boutique country for responsible travelers who value their health and well-being, nature, local culture and authentic experiences. The country’s commitment is to offer high-quality boutique products and services, to encourage visitors for behaving responsibly towards nature and local community and business partners to respect sustainability principles.
Slovenia wants to serve as an example for the development of tourism in harmony with nature and with local communities. The country points to 5 great reasons for being chosen:
- Trustworthy: In Slovenia, one of the safest countries in the world, tourism is inextricably linked to the life of local communities and the preservation of authenticity.
- Green and sustainable: Slovenia, the first country in the world designated as a Green Destination by the Dutch-based organization Green Destinations, leads the way in sustainable tourism with over 240 certified providers bearing the Slovenia Green label.
- Europe in a nutshell: Slovenia is the only EU member state to feature the Alps, the Mediterranean, the Karst and the Pannonian plain. Discover four geographically and culturally distinct worlds all in one country.
- For sophisticated explorers: Slovenia’s exceptional natural features are the source of its superb offer of active outdoor experiences, health and well-being, cuisine, arts and culture, venues for business meetings, athletes’ training and sporting events.
- Respecting individuality: Slovenia offers excellent boutique experiences that are designed specifically for individuals and small groups. Visitors can recognize Slovenia’s one-of-a-kind experiences by the Slovenia Unique Experiences label.
The publication is divided into clearly structured chapters, covering Slovenia’s positioning and core tourism pillars, thematic highlights such as outdoor activities, gastronomy, culture and wellness, as well as seasonal events, major tourism products and media contact information. It also includes practical tools and visual assets for journalists and companies, along with guidelines for the use of the I feel Slovenia brand.
Available both digitally and in print, the media kit reflects STB’s dedication to accessibility and professional support for the international media. With its fresh design, content and easy-to-navigate structure, it reinforces Slovenia’s leadership in sustainable tourism and authentic storytelling. The media kit can be downloaded by clicking here.
