Alex Sparasci has been appointed to the newly-created role of head of content for last-minute cottage holiday hub Snaptrip.com.
Since 2009 he has worked across a range of brands at TUI Group, starting out writing content for Crystal Ski, before moving on to content strategist roles with Hayes and Jarvis, Sovereign, Citalia and Sunsail UK.
At Snaptrip.com he will be responsible for growing social following, boosting search visibility and ensuring that customers find the right content at the right time.
Alex said: "Snaptrip has a great energy and pace, and I’m delighted to be part of an enthusiastic team where new ideas are quickly recognised and put into place. The potential to create great content in a business like this, and in such a thriving industry, is huge."
