Travellers are being urged to travel to South Africa as part of a “reverse boycott” aimed at stimulating the country’s struggling economy.
The Independent reports that, some 45 years after the anti-apartheid movement started encouraging consumers to avoid goods from the country, Action for Southern Africa is urging the British public to buy South African goods once more – including holidays.
The newspaper states that the campaign, which has been backed by the impressionist Rory Bremner and the former health secretary Frank Dobson, will include holding South African promotions outside travel agents around the country, highlighting the country’s food, wine, holidays and music. The Independent points out that for every eight British tourists that visit the country, one job is added to the South African economy.
Rory Bremner is quoted as saying: “I think this is a fantastic way to help the South African people celebrate 10 years of democracy. Big speeches and kind words are great but here is a direct and practical way that people all over Britain can really make a difference to South Africa.”
Report by Tim Gillett, News From Abroad
