United Kingdom
United States
Asia Pacific
South African travel exhibitions form partnership
South Africa’s long-standing tourism trade show Indaba has joined forces with luxury travel show We Are Africa for 2014.
The two have come together following the recent announcement that a new exhibition, WTM Africa, is being held in the region for the first time next year.
Promoting the two events as "Two Shows One Africa", South African Tourism will be the title sponsor of We Are Africa taking place in Cape Town from May 5 -8 next year just before Indaba in Durban.
We Are Africa and Indaba (May 10-12) will collaborate to offer mutual exhibitors exposure to the hosted buyer pool.
According to a statement issued by South Africa Tourism: "Both parties are eager to navigate a more formal, long-term association; to capitalize on the opportunity of escalating the trade shows into the future together."
Serge Dive, CEO and founder of Beyond Luxury Media Ltd, organisers of We Are Africa said while We Are Africa and Indaba have "fundamentally different formats", they are united in their determination to drive tourist arrivals growth to Africa.
We Are Africa targets high-end luxury products that exhibit by invitation-only.
Indaba faces competition from the inaugural World Travel Market Africa, which will take place at Cape Town’s International Convention Centre from May 2-3.
World Travel Market Africa is part of parent company Reed Travel Exhibition’s Africa Travel Week, which sees it co-locate with luxury travel show ILTM Africa and meetings and incentives show IBTM Africa across the week of April 28-May 3, 2014.
By Ian Jarrett
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak