Southall Travel has signed an advertising and sponsorship deal with Sky Sports that will see its brand appear on the channel throughout the 2017 season Indian Premier League (IPL) cricket.
The IPL is the most-attended cricket league in the world with Sky Sports covering all 60 matches, offering fans more than 250 hours of live action cricket.
Southall Travel will appear in all Sky Sports live broadcasts of the IPL and on all repeat and highlight shows, via Sky Go and Sky On Demand.
The deal is part of Southall Travel’s ongoing strategy to further raise brand awareness and follows the success of its English Premier League football advertising campaign.
Southall Travel sales director Jaymin Borkhatria said: "This is another major step for our business and once again shows our commitment to raising our brand awareness throughout the country.
"We are delighted to be associated with Sky Sports which offers fans unrivalled coverage of this incredible league.
"We are confident this will have a positive impact on our brand and introduce our business to a new audience."
