Southwest Airlines will stop serving peanuts on board its flights from August.
The airline, which has used peanuts as part of its marketing over the decades, says the move is to help protect passengers who have severe peanut allergies.
Previous advertising campaigns by the low-cost carrier have suggested its cheapest fares were for people who were essentially ‘flying for peanuts’.
Its corporate blog even went by the name ‘Nuts about Southwest’.
"Peanuts forever will be part of Southwest’s history and DNA," Southwest said in a statement to USA TODAY’s Today in the Sky blog.
"However, to ensure the best on-board experience for everyone, especially for customers with peanut-related allergies, we’ve made the difficult decision to discontinue serving peanuts on all flights beginning August 1."
