The Spanish Tourist Office has launched a new campaign entitled ‘Spain in 10 seconds’.
It will feature short videos by 12 prominent Spanish personalities from the fashion and art, culture, sports and entertainment sectors drawing on their personal experiences showcasing Spain as a travel destination.~
Targeting a ‘digitally savvy and highly engaged audience’, the campaign will encourage other social media users to do the same.
Contributors will include designer Agatha Ruiz de la Prada and badminton champion Carolina Mar-n.
Other ambassadors will be revealed throughout the campaign but will include a famous tennis player, F1 driver, ballet dancer, chef, opera singer and golf player.
The objective will be to highlight ‘personal perspectives, unique places, customs, quirks and rhythms, showcasing the magic of the destination and the way of life of Spanish people’.
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