Participants in the upcoming Masterclass on Marketing Sustainable Tourism will receive a very weighty document in advance of the masterclass. A special edition of the acclaimed VISION/TOTEM Sustainable Tourism Report has been commissioned for the occasion.
Said Valere Tjolle “Given the enormous changes currently taking place in the sustainable tourism arena – masterclass participants have a great deal of work to do in a day. We’ve commissioned the report so that all participants will have the opportunity of getting acquainted fully with the masterclass subjects before the event.â€
There are still 3 remaining places fro the masterclass available to VISION subscribers at a 40% discount (£300 net)
Further info from: [email protected]
The report will cover in detail the major masterclass areas:
Sustainable Tourism’s “Quaduple Bottom Line†and “Total Defensive Advantageâ€
Tour Operators & Airlines Agenda for Change
Carbon Neutral Destinations
Climate Change Adaptation & Mitigation – the Future
Alternative Marketing for Sustainable Tourism
Other related issues covered by the report will include Sustainable Tourism Report 2008 subjects:
SUSTAINABLE TOURISM DEFINITIONS & ACTIONS
For Tour Operators, Travel Agents, Destinations,
Hotel/Resort/Spas and Visitor Attractions.
CAUSE & EFFECT RE
Food & Fuel Security
Climate Change
Economic Situation
Safey & Security
Development & the Millennium Development Goals
CURRENT SITUATION – GLOBAL TOURISM
How does tourism interact with current global issues?
Updated vision for the world of 2010/15.
THE FUTURE
THE MARKET
LOHAS “Lifestyles of Health and Sustainabilityâ€
MARKETING TOOLS
Certification and Mission Statements
Carbon Control and Carbon Offsetting
CSR and ProPoor Projects
Sustainable Marketing Methods
OPPORTUNITIES
For Travel Agents, Tour Operators, Hotels, Resorts, Spas, Destinations
