Special Edition Report for GREEN GLOBE/VISION/TOTEM Masterclass Participants
Participants in the upcoming Masterclass on Marketing Sustainable Tourism will receive a very weighty document in advance of the masterclass. A special edition of the acclaimed VISION/TOTEM Sustainable Tourism Report has been commissioned for the occasion.
Said Valere Tjolle “Given the enormous changes currently taking place in the sustainable tourism arena – masterclass participants have a great deal of work to do in a day. We’ve commissioned the report so that all participants will have the opportunity of getting acquainted fully with the masterclass subjects before the event.â€
There are still 3 remaining places fro the masterclass available to VISION subscribers at a 40% discount (£300 net)
Further info from: [email protected]
The report will cover in detail the major masterclass areas:
Sustainable Tourism’s “Quaduple Bottom Line†and “Total Defensive Advantageâ€
Tour Operators & Airlines Agenda for Change
Carbon Neutral Destinations
Climate Change Adaptation & Mitigation – the Future
Alternative Marketing for Sustainable Tourism
Other related issues covered by the report will include Sustainable Tourism Report 2008 subjects:
SUSTAINABLE TOURISM DEFINITIONS & ACTIONS
For Tour Operators, Travel Agents, Destinations,
Hotel/Resort/Spas and Visitor Attractions.
CAUSE & EFFECT RE
Food & Fuel Security
Climate Change
Economic Situation
Safey & Security
Development & the Millennium Development Goals
CURRENT SITUATION – GLOBAL TOURISM
How does tourism interact with current global issues?
Updated vision for the world of 2010/15.
THE FUTURE
THE MARKET
LOHAS “Lifestyles of Health and Sustainabilityâ€
MARKETING TOOLS
Certification and Mission Statements
Carbon Control and Carbon Offsetting
CSR and ProPoor Projects
Sustainable Marketing Methods
OPPORTUNITIES
For Travel Agents, Tour Operators, Hotels, Resorts, Spas, Destinations
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations