STA Travel chief commercial officer Paul Maine is to join Hotels & More in the newly-created role of group CEO.
He will join on September 6 to lead the newly-named Tour Partner Group, the holding company for Hotels & More, Irish Welcome Tours and Authentic Vacations.
The Board also announces that Karin Urban, managing director of Hotels & More, will transition to non-executive director of the Board of Tour Partner Group.
A statement said she will continue to play a central role in the company’s development.
Mark Mayhew, chairman of Tour Partner Group, said: "Karin has been a terrific leader for the business, having accomplished so much for Hotels & More, and I would like to thank her for all her hard work and dedication to date.
“I am delighted we will continue to benefit from her experience as she moves into her new role.”
The statement said the businesses of Tour Partner Group will continue to operate under their own brands and be independently led, but will benefit from the ‘efficiencies of a shared group infrastructure to strengthen operations, enhance capabilities and support an expanded geographical footprint’.
Earlier this year, the group appointed Mark Pharoah as group chief financial officer and Vera Lett as commercial director.
