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STA launches dynamic packaging
STA Travel has relaunched its UK website with features such as dynamic packaging and a round-the-world trip planner.
The new features, which were exclusively revealed to TravelMole in June, are already proving popular with web users.
According to STA, its round-the-world route planner has become the fourth most popular page on the site, receiving around 40,000 unique users per month.
The dynamic packaging, or shopping cart facility was created by using technology provided by US firm Xyka. Xyka’s online booking engine enables STA users to combine flights with other products and also to hold STA negotiated fares until 5pm the following day.
Other enhancements on STA Travel include a destination search with information provided by Lonely Planet and What’s on When, and a more sales-focussed homepage that offers current deals.
Report by Ginny McGrath
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