STA Travel looks to widen its reach with new high street store - TravelMole


STA Travel looks to widen its reach with new high street store

Monday, 25 Nov, 2014 0

STA Travel has opened its first store in St Albans, widening its reach beyond its traditional student roots.

The store, in the city centre, is dual-branded with its sister company, long-haul specialist Bridge the World.

"We’ve chosen St Albans as it bridges a gap in our network in Hertfordshire plus it has a diverse population: a high number of young professionals, and an affluent and well-travelled demographic, this is why we’ve chosen it to be one of our dual-branded stores in the UK," said Jackie Knell, STA Tavel sales director.

Last year STA Travel opened five new stores, and this latest opening takes the total to 51 in the UK.

A further two or three new retail stores are planned for 2015.

"We’re delighted to be continuing to expand our physical retail presence on the high streets of the UK. It’s an important part of our distribution strategy and one that is growing, rather than receding, despite the fact we are catering for the most tech-savvy travelling generation ever," said Knell.



 

profileimage

Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.



Most Read

Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail

Sophia Hyder Hock on Global Social Inclusion in Tourism

Sustainable Tourism: Don Welsh on Community Values and Global Collaboration

Jane Cunningham: Enhancing European Engagement in Tourism

Kristin Dunne: Navigating Destination Strategy

Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM

Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life

Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms

Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand

Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims

TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka

Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari