Starwood is heading back to the booming Perth hotel market following the signing of a management agreement to operate the former Citigate Perth under the Four Points by Sheraton banner.
The company left the Perth market 18 months ago when the Sheraton was rebranded as a Pan Pacific.
Starwood’s regional vice president for the Pacific, Sean Hunt, said the 277-room property was undergoing “a comprehensive capital improvement programme” to upgrade facilities before the June 1 reopening date.
“We are responding to the growing demand for lifestyle brands in the hospitality industry. In this case, our target is the mid-market, value-for-money segment,” he said.
The property – located opposite the 14,500-seat Perth Arena, which is currently under construction and due for completion in the third quarter of 2012 – will join hotels in Sydney and Geelong in the Australian Four Points stable.
