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Starwood signs on with Galileo programme
HONG KONG — Travelport, subsidiary Galileo has added Starwood Hotels & Resorts Worldwide to its Best Available Rate (BAR) guarantee programme.
Starwood adds to the list of more than 100 hotel chains participating in the BAR program.
The Galileo BAR program enables major hotel chains to provide travel agents with access to the best available published, non-restricted rates offered through any other GDS or online distribution channels.
Hotels that participate in Galileo’s BAR programme have committed to ensuring that their lowest unrestricted public rates are made available for sale in Galileo.
“Starwood places great value in the service provided by travel agents around the globe,” said Linda Kent, vice president, Electronic Distribution for Starwood.
“Our participation in the Galileo BAR programme is an extension of the partnership we have with Galileo in providing the best information possible to the agency community and their customers.”
Galileo-connected agents were the first to benefit from having a Best Available Rate programme when it was launched two years ago. Agents benefit when booking a BAR hotel, knowing they won’t find a lower unrestricted public rate through any other channel.
Louise Meyer, senior director, Hotel/Car Supply & Distribution for Galileo, said agents could be confident that the rates they received from Galileo were truly the ‘best available’, eliminating the need to shop multiple channels to serve their customers.
Ian Jarrett
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