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Study: women travelers increasingly using social media
A sizable number of female travellers, especially those on a leisure vacation, access social media while travelling, according to a survey initiated by Women on Their Way by Wyndham Worldwide.
Women on their Way commissioned the survey, conducted by Vision Critical, which polled 500 women between the ages of 18-50 on how they use social media when they travel. The women surveyed have a social media account and have had an overnight trip in the past 12 months,” says the site.
Key findings from the survey include:
• Almost half (46 percent) of women use social media during their trip, and half access it through their smart phones.
• Of those respondents who use social media during their trip, the majority (81 percent) are on a leisure vacation. Three in every four women are on family visits and a quarter are on girlfriend getaways.
• Facebook is the social media site of choice for the connected traveller. Almost two-in-five women provide status updates or commentary during their trip on Facebook and well over half (57 percent) share photos or videos.
• Younger respondents are more ‘plugged in’ and are more likely to be using social media during their trip. More than half of those under the age of 35 are using social media while on their trip, almost two-thirds share photos or videos and 46 percent update their status or provide commentary.
• Most respondents commented that the biggest reason they use social media when they travel was to stay in touch with friends and family while travelling and share their experience with others.
“It is evident women, myself included, are becoming more engaged online while travelling,” said Alyson Johnson, vice president, Corporate Communications, Wyndham Worldwide.
Women on Their Way is an online resource for business and leisure travellers to find what they need to plan and book their next trip.
By David Wilkening
David
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