A new $900,000 marketing campaign for Sunshine Coast Tourism has been tipped to lure more visitors to the region.
The ‘Find Your Space’ marketing campaign takes a nostalgic look at what the Sunshine Coast offers visitors, from its stunning beaches to its lush hinterland, mountain retreats and other earthy wonders.
“The new Find Your Space campaign is something very special – a brilliant concept that shows off one of the most beautiful places in Australia and the variety of holiday options it offers,” Queensland Tourism Minister Margaret Keech said.
“We know from an outstanding response from focus groups that it has hit the mark and will be a magnet to lure more tourists to the Sunshine Coast.”
The campaign includes $390,000 for integrated media marketing that will target key markets of mid-life couples and families with higher incomes, living in Sydney and Melbourne. It consists of cinema, outdoor, online and media promotions, in conjunction with a PR and publicity program
