SUNx and the Pacific Asia Travel Association have joined forces to educate school aged travellers on climate action initiatives.
At the heart of the partnership is a joint focus on the Dodo4Kids education program, an initiative designed to introduce Climate Friendly Travel (CFT) to young learners and their families.
PATA and SUNx Institute will work together to expand climate literacy and embed sustainability principles at an early age, they say.
It aims to nurture the next generation of conscious travellers through educational animations and valuable learning materials.
The agreement, signed by SUNx Malta President, Professor Geoffrey Lipman, and PATA CEO, Noor Ahmad Hamid, is guided by Sustainable Development Goal 17 — Partnerships for the Goals.
This goal outlines collective action in achieving sustainable outcomes, particularly in addressing the global climate crisis.
“We are proud to partner with Professor Geoffrey Lipman and the SUNx team, whose dedication to climate resilience and Climate Friendly Travel continues to inspire meaningful change across our industry,” said PATA CEO Noor Ahmad Hamid.
“This collaboration is more than a formal agreement, it is a shared commitment to invest in the future.”
Professor Geoffrey Lipman added “We are all in this. And we know that our kids and grandkids will have to face tougher climate driven realities. Dodo4Kids helps prepare early learners to fight the good fight through Climate Friendly Travel.”
In addition to Dodo4Kids, the partnership opens the door to broader collaboration in areas of shared interest, from co-promoting campaigns and planning joint activities.
It outlines a commitment to open communication and transparency, while maintaining the independence of each organisation.
