SuperClubs to adopt Breezes name

SuperClubs Resorts is to be re-branded under the Breezes name from the autumn.

Breezes, one of the groupâ€™s five brands, will be the sole name from November 1.

The all-inclusive resort group will rename its Grand Lido Negril and Grand Lido Braco hotels Breezes Grand Negril and Breezes Rio Bueno, respectively.

The company is also opening two new Breezes resorts in Panama and Brazil and bringing its family friendly Starfish Trelawny under the Breezes umbrella.

When the rebranding exercise is complete, there will be 14 Breezes Resorts in seven countries.Â

Chairman John Issa said: “We spoke to our valued agents and guests backed up by extensive market research about our brand positioning, and as a result decided to realign and expand the Breezes brand.

“Breezes is our best-known brand with the widest appeal and as such, we are hoping to better capitalise on its name recognition in today’s crowded marketplace.

â€œOur aim is to create brand consistency and this restructuring process is the first step in achieving our goal.”

by PhilÂ DaviesÂ