Amadeus has today released data which shows that nearly one in five Britons is planning to go on holiday during the Olympics but nearly half have yet to book.
It found that of the 2,000 adults questioned, 19% are planning to travel between July 27 and August 12, either in the UK or abroad, and 43% of these will be late-bookers.
The majority seemed to be hanging on in the hope of bagging a bargain, with a quarter of those quizzed saying that a reduction in the cost of a trip would encourage them to take a holiday.
Diane Bouzebiba, managing director of Amadeus, UK and Ireland, said: "Whilst the Games undoubtedly present a very exciting prospect for lot of people, our survey shows that there are also plenty who are looking to get away – and nearly half of those haven’t yet booked their holiday.
"With our data also revealing the huge appetite amongst the public for deals on travel, the Olympics clearly present a huge opportunity for travel agents in the UK."
By Linsey McNeill
Wednesday June 20th 2012
