Sustainable Tourism Ministers Briefing unveiled

SEE VIDEO: READ MINISTERS BRIEFING STORY:

VISION OFFER: New Era New Role for tourism – promoting happiness

The new 57 page Sustainable Tourism Ministers Briefing has just been released. The list of potential tourism-related beneficiaries forecast by the report is long and impressive:

• Tourism could have enormous benefits for the environment
• It could have enormous benefits for social inclusion.
• It could have enormous benefits for climate change,
• It could have enormous benefits for global employment
• It could have enormous benefits for the global economy
• It could have enormous benefits in global poverty-eradication and MDG achievement

Above all, says the report:  “One factor that is often forgotten amongst the statistics and speeches, fears and failures is that the deep and magnetic power of travel and tourism is as both a major happiness-creating activity and a purveyor of goodwill.

The relevance of tourism in this new world is outlined and the opportunities that are available to make it a driver for growth.

"The current austerity need not hamper sustainable tourism but can really benefit its progress. In the Green Economy more weight will be placed on material and energy frugality. This offers a real opportunity for tourism to enhance its potential for environmental stewardship by actively reducing its impacts…"

"And market its core strengths – the promotion of happiness and well-being."

As a special introductory offer to the complete Sustainable Tourism Suite of reports Vision on Sustainable Tourism is offering:

• 57 page Sustainable Tourism Ministers Briefing 2011 value UKPound100, Euro125, USDollar160
• plus 31 page Sustainable Tourism Ministers Briefing 2010 value UKPound100, Euro125, USDollar160
• plus a licence to distribute briefings and guides to all your stakeholders by email as .pdf files
• Introductory offer for just UKPound50, Euro62, USDollar80 includes all the above.

This offer is only available for orders made by 31 March 2011

Buy now HERE

For further information on this offer or how to take advantage of many other Sustainable tourism reports please contact [email protected]

Sustainable Tourism Report Suite 2011 supporters are: Cape Town Tourism; Discover Ltd; Six Senses Resorts; ABTA; Ogilvy PR; Thomas Cook; Virgin Holidays; Innovation Norway; Change for Tomorrow Ltd

Just a few comments about the Sustainable Tourism Report Suite 2010:
 “Very useful and insightful report would recommend” Thea Chiesa World Economic Forum.
 “The report is an inspiration” Ingunn Sornes Innovation Norway
 “The report makes it easy to do our work” Dagmar Schrieber Kazakhstan Tourism Association”

Report subscribers and purchasers include these and more organisations: Change for Tomorrow, Booz & Co, UNWTO, Association on British Travel Agents, World Economic Forum, Innovation Norway,  Eihab Oman, MCI Management Center Innsbruck, Sustainable Travel International, Mesoamerican Reef Leadership Program, Singita Africa, Ecole Hoteliere de Lausanne, Kazakhstan Tourism, Rezidor Hotel Group, Internationale Fachhochschule Bad Honnef , WWF, Ogilvy PR, Sustainable Side of the Street, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Virgin Holidays, Micato Safaris, Hilton Hotels Corp, Visit Britain, Visit England, Visit Scotland, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, Sustainable Side of the Street, IFC, Discover Ltd, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, Citizen Development Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Olive Green Group, Six Senses Group, and many, many more.