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Swing kids: Air France unveils new ad campaign
Thursday, 17 Oct, 2012
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Air France’s new advertising campaign in the US debuted this week.
The print campaign, produced by BETC-Havras Creative reflects the airline’s focus on "art de vivre" (the art of living) and uses the tagline, "Making the sky the best place on earth."
The images show a series of chic travelers (including stylish kids) sitting on swings in mid-air, promoting the feeling of floating on air.
Air France’s previous ad campaign featured Natalie Portman’s beau Benjamin Millepied in a series of athletic poses in similarly ethereal environments.
The new campaign is also being rolled out in Brazil, China, Italy, Japan, Russia, Spain and Switzerland. In France, airport billboards will also display the new ad.
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