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Swire brings new hotel brand to UK

Thursday, 11 November 20103 min read

Chapter Hotels is set to open its first British hotel, The Montpellier Chapter, in the Regency town of Cheltenham.

Opening on November 29, the 61-room hotel is in the Montpellier area of Cheltenham.

Chapter House is a new brand from Swire Hotels, which manages hotels in Hong Kong and mainland China.

Under the new brand, Swire plans to operate contemporary hotels in period buildings in “great British towns and cities”.

The second Chapter Hotel will open in Exeter in 2012.