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Tasmania No.1 Island In Australia, New Zealand And South Pacific
In one of the biggest acknowledgements of its profile on the world stage, Tasmania has been named ‘No.1 Island in Australia, New Zealand and the South Pacific’ by leading North American travel magazine Travel + Leisure.
Welcoming the news today, Tourism Tasmania Chief Executive Felicia Mariani applauded the award as one of the finest high-profile endorsements of the State in one of Tasmania’s major international markets.
“To be voted number one is outstanding recognition by the readers of North America’s top selling travel magazine and is testament to the strong appeal of Tasmania as a ‘must see’ destination.”
“The criterion for the islands category included natural attractions, activities/sights, restaurants/food, people and value, which match perfectly with Tasmania’s tourism brand qualities,” said Ms Mariani.
“Tasmania’s natural environment, award-winning food and wine, and distinctive heritage are just the right mix for a memorable island holiday experience and this unique combination continues to be highly acknowledged and praised around the world,” she said.
“The accolade builds on Tasmania’s 2005 ranking as second best island destination in Australia, New Zealand and South Pacific.”
“The latest March 2006 IVS (International Visitor Survey) show that North American visitors to Tasmania increased by 28 per cent to 29,410 visitors and visitor nights increased some 95 per cent to 510,467.
“The State’s market share of inbound visitors to Australia from North America has also increased from 4.5 per cent in 2005 to 5.7 per cent in 2006.”
Graham Muldoon
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