Tasty move by Hawaiian Airlines

Friday, 02 May, 2007 0

Hawaiian Airlines says it is taking in-flight dining to new gourmet levels with the industry’s first “tasting menu” for its First Class customers.

“Modeled after the popular dining style found in high-end restaurants, Hawaiian’s onboard tasting menu lets customers create their own meal by pairing choices from a range of sumptuous entrees designed in collaboration with award-winning Hawaii Regional Cuisine Chef Beverly Gannon,” said the airline.

Mark Dunkerley, Hawaiian’s president and CEO, said:

“People want greater control over their travel experience. That’s why we’re giving customers more choices in every aspect of their travel on Hawaiian, from booking online to checking in for flights, and now with their dining in First Class.”

Mr Dunkerley added:

“We were already getting rave reviews for Bev Gannon’s onboard artistry. Our new tasting menu will set us further apart from the rest of the industry. With other carriers resorting to selling in-flight meals or eliminating them altogether, we saw this as an opportunity to further distinguish Hawaiian’s quality of service.”

For lunch and dinner, First Class customers select three of five entrees to create their meal. Twenty entrees have been designed for the tasting menu and will be used in different groupings system-wide to ensure constant variety, even for Hawaiian’s most frequent customers.

Hawaiian is complementing its new tasting menu with a Pomegranate Passion beverage created exclusively for the airline, along with mochi ice cream for dessert.

For breakfast, First Class travelers will select two of three entrees and also receive a fresh plate of assorted fruits.

Report by David Wilkening

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