Tourism Authority of Thailand (TAT) has inked a deal with Gulf carrier Etihad Airways to boost inbound tourism.
The U$1.25 million partnership will target travellers from key markets such as the United Arab Emirates, South Africa, Iran and Western Europe.
"Through innovative joint marketing campaigns, we aim to bring hundreds of thousands of first-time and repeat travellers from Europe and the Middle East to Thailand," said Shane O’Hare, Etihad’s senior vice-president for marketing predicts.
"Etihad Airways has a significant investment in Thai tourism and the new agreement with Tourism Authority of Thailand supports and extends that commitment."
TAT has set a target of 28 million international visitors this year.
"The new partnership with Etihad Airways will be a great benefit to both parties – to Thailand in terms of increased visitor numbers and to Etihad Airways in terms of promoting its international network," said TAT’s Acting Governor Juthaporn Rerngronasa.
