The Tourism Authority of Thailand has tapped Taiwanese carrier EVA Airways to boost tourism from North America.
A Memorandum of Understanding has been signed which will see joint marketing efforts in US and Canadian markets.
"This MOU will help us to target tourists from the Americas – one of our most important and fastest growing markets. EVA Air is a vital link between North America and Asia as there are currently no direct flights from the USA and Canada to Thailand," said Yuthasak Supasorn, TAT governor.
By working with EVA Air on tourism initiatives we can help get word out about Thailand’s attractions and boost visitor numbers even more in 2017 and beyond."
EVA Air currently operates 80 flights a week between North America and Taiwan and 26 flights per week from Taipei to Bangkok.
EVA serves Los Angeles, San Francisco, Seattle, Houston, Chicago, New York, Toronto and Vancouver.
Golden Kou, EVA Air spokesman said: "We are delighted that this MOU has marked another significant cooperation between TAT and EVA Airways to promote Thailand as a short haul destination for Taiwanese tourists and long haul destination for travellers from North America."
TAT also said it plans to open a new representative office in Canada.
For the year to November 2016, 1.2 million people visited Thailand from the Americas, a 13% increase compared to 2015.
