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Tennis legend Rafael Nadal serves up new hotel brand with Meliá
Tennis champ Rafael Nadal and Meliá Hotels unveiled new hotel brand ZEL.
ZEL is a brand of resort and urban leisure hotels which first launches in Spain.
It will later expand in Europe, the Middle East, Asia and America.
The joint venture will capitalise on its Mediterranean character.
The brand will also have various strategic partners in dining, wellbeing and tech.
“As a Spaniard, a Mallorcan and a global traveller, the launch of our hotel brand is a project that I have had in mind for a long while,” Nadal said.
There are plans for more than 20 hotels over five years.
It focuses on destinations that attract premium-quality leisure travellers.
The brand aims to grow initially on the Mediterranean coast and in capital cities such as Madrid, Paris and London.
The first ZEL hotel will open in Mallorca in 2023.
Learn more about : Meliá Hotels & Resorts ( United Kingdom )
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