Test News[don't live]'~!@#$%^&*()":{}+_?": New Test - TravelMole


Test News[don’t live]’~!@#$%^&*()”:{}+_?”: New Test

Saturday, 27 Jan, 2004 0

This is new test. TravelMole.com undertook the survey in 2003 to establish the extent of travel agency use of the internet. The survey set out to discover the extent of internet use by agents, and most importantly, which levels of personnel had internet access at their place of work. The survey’s took the form~!@#$%^&*()”:{}+_?”: of an online questionnaire on travelmole.com. TravelMole subscribers were asked to take part, with the incentive of a prize draw for a bottle of champagne to one in every fifty respondents. The survey was launched proper in September 2003, and was re-built in late November for TravelMole’s new backoffice. The statistics, question by question Universe: 246. Q1: WHERE IS YOUR AGENCY BASED? England (south-east) 45 (18.29%) England (south) 59 (23.98%) England (south-west) 16 (6.50%) England (midlands) 19 (7.72%) England (north-west) 10 (4.06%) England (north-east) 12 (4.88%) England (east) 14 (5.69%) England (north) 13 (5.28%) Republic of Ireland 12 (4.88%) Northern Ireland 0 Scotland 12 (4.88%) Wales 6 (2.44%) Other (outside UK & Ireland) 15 (6.10%) Q2: WHAT TYPE OF AGENCY DO YOU WORK FOR? Independent 212 (86.18%) Multiple 14 (5.69%) Miniple 7 (2.84%) Q3: WHICH OF THE FOLLOWING BEST SUITS YOUR JOB FUNCTION? Owner/director 58 (23.58%) Agency manager 59 (23.98%) Customer advisor 64 (26.02%) Other 49 (19.92%) “Other” covers the following 41 specified job titles – Sales executive, administration manager, IT Manager, Marketing, Fares Manager, MIS Analyst, Products, Operations Manager, Marketing Manager, E-Commerce Manager, Corporate Sales, Reservations Manager, Ticketing Supervisor, Project Manager, CSM, Trainer Consultant, PA Travel Administrator, PR Exec, Groups Administrator, Assistant Manager, Financial Controller, IT Consultant, Instructor, Head of Sales & Marketing, Mid/back office, QM, Sales Manager – Specialist Products, CIO, Senior Consultant, Consultant, Accountant, Website Manager, Commercial Executive, Product Manager, Contracts Advisor, Homeworker, Systems Analyst, Supervisor, Senior Account Executive, Head of Marketing, Research. Q4: WHERE DO YOU WORK? Office 212 (86.18%) Home 21 (8.54%) Q5: AT WORK, DO YOU HAVE INTERNET & EMAIL ACCESS Yes both 230 (93.49) Internet access only 0 E-mail access only 2 (0.81%) no neither 3 (1.22%) Q6: IF YOU HAVE INTERNET ACCESS, HOW LONG HAVE YOU HAD IT? 0-6 months 11 (4.47%) 6-12 months 8 (3.25%) 1-2 years 22 (8.94%) 2+ years 191 (77.64%) Q7: HOW MANY OF YOUR COLLEAGUES HAVE INTERNET ACCESS AT WORK? None 3 (1.22%) 1-5 67 (27.23%) 5-10 34 (13.82%) 10-20 28 (11.38%) 20+ 97 (39.43%) Q8: WHAT PERSONNEL IN YOUR OFFICE HAVE INTERNET ACCESS? Owner/director only 7 (2.84%) Agency manager only 4 (1.63%) Customer advisor only 3 (1.22%) Owner/director & Agency manager 7 (2.84%) Agency manager & Customer advisor 4 (1.63%) Owner/director & Customer advisor 1 (0.41%) All categories 175 (71.14%) N.B.1 – when the survey was reset for the new backoffice, an additional option of England (west) appeared. Those that selected it were included in England (south-west). N.B. 2 – At the same time it became apparent that respondents were only able to select one of the options in Q8. Those that took part via the new backoffice were telephoned between 29/12/03 and 31/12/03 to answer the question verbally. Where the respondent was absent, a colleague answered on their behalf where able to do so. This applied to 88 individual responses. N.B.3 – The survey was always intended for publication in the UK & European market. Therefore the large numbers of responses from the USA & Canada were not included in the results, although they were all entered for the prize draw. N.B.4 – Responses were included where not all questions had been answered, but it was ensured that each question would have at least 200 answers from valid responses, to make all findings statistically viable (to within +/-10%). N.B. 5 – All duplicate responses, ones from non-travel agents, and ones whose option selections were contradictory, were removed. The survey results cover the first 246 responses received, which were considered valid under all definitions above.



 



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