Newly appointed Governor of the Tourism Authority of Thailand (TAT) has announced that TAT will drop its recently launched “Thailand Unforgettable” publicity campaign and resume the previous “Amazing Thailand” campaign.
Planned to have been the core slogan for Thailand for three years, Thailand Unforgettable was being withdrawn because it had received a poorer reception from the private sector, but the decision is also though to be more in line with the Government’s drive to save funds.
Phornsiri said TAT would relaunch the “Amazing Thailand” campaign at the annual Asia Travel Forum at the end of the month in Singapore.
Report by The Mole
