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The flexible mouse
Disney World says its new pricing strategy provides more flexibility and could lead to more affordable visits.
The “Magic Your Way” program allows visitors to buy a base ticket for one-day admission to a single theme park while choosing their length of stay.
Guests can then add on options including the famous “hopper” pass to allow entry into several of the Disney parks.
A family of four, under the new pricing system, can have a seven-day vacation at a base price of $1,500, according to Walt Disney Resort President Al Weiss.
That low price will be available 40 weeks of the year, he added.
Disney also introduced a new menu of packages to include dining and recreational options.
Disney’s sales staff this month will be focused on explaining the new pricing to agents, said Randy Garfield, executive vice president of sales and travel operations, Walt Disney Parks and Resorts.
The new policy goes into effect 2 January.
Report by David Wilkening
David
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