Tourism Australia Ambassador and star of the “Where the Bloody Hell Are You Campaign” Lara Bingle and the Mole got together this week at ATE 2006, to chat about the amazing campaign in which she recently played the starring role.
Lara said that the campaign had been a real boost to her career and it was great to do something positive for her home country.
She said that when she went to London with Fran Bailey to sort out the advertising commission, even people on the street recognised her.
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Report by John Alwyn-Jones at ATE
