The next big thing: Hotels for swingers

A porn mogul is planning a chain of hotels where guests stay for free – if they allow their sex sessions to be broadcast live on the web.

The UK’s Daily Mail has reported that Swedish businessman Berth Milton Jr says he plans to open 100 of the sex hotels in hotspots around the world.

Milton, the son of the man credited with creating hardcore porn in the 1960s, believes the amateurish sex sessions will be a gold mine.

“Imagine how they were laughing at Steve Jobs and Bill Gates when they came up with their own ideas.”

Milton said he has been doing “field research” at more than a dozen swingers’ clubs around Barcelona.

“It has to be a hotel for non-swingers as well – not super-explicit where everybody’s running around naked,” Milton said.

“That takes the style and class out of it.”