The Vertical Travel Group is set to roll out a dedicated cruise division.
It will launch by January 2025.
It will partner with major cruise brands.
The company says cruise currently makes up just under 20% of revenues.
It is aiming to double this.
“We need to dig in deeper to the ocean cruise market, that is a priority,” Peter Healey said.
“We will have a head office team supporting cruise; we are looking at how to integrate that process.”
“There is investment and a desire for growth in the supplier end of the market, so there’s a lot of opportunity for us to do more business,” Healey said, adding that it does ‘a lot of business with MSC Cruises.’
It is targeting ‘strong growth in ocean cruising’ but that river cruising hasn’t recovered to the same extent.
