Thomas Cook brand ‘to relaunch in June’
Fosun Tourism Group is reported to have recruited several former Thomas Cook executives ahead of a relaunch of the brand as an online travel company this summer.
The Times says Thomas Cook is set to be relaunched in June after hiring a dozen former company executives and will apply for an ATOL licence from the Civil Aviation Authority.
The executives include former group strategy and technology director Alan French; former finance executive Raj Sharma and head of sales, e-commerce and marketing Phil Gardner.
Before Thomas Cook collapsed in September 2019, Fosun was its biggest shareholder.
The brand was acquired by Fosun in November for £11 million. At the time, the union TSSA described the sale price as ‘a paltry sum’.
The Times report says: "Fosun…is said to be keen to quickly re-establish the 179-year-old tour operator as an online business."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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