Thomas Cook China has been officially launched as a joint venture between Thomas Cook and Fosun.
Based in Shanghai, Thomas Cook China will be a full service travel company 51% owned by Fosun and 49% by Thomas Cook.
With a new website, Thomascook.com.cn, it has launched 90 ‘unique’ holiday products across over 40 destinations including South East Asia, Europe and the Americas.
In addition, the joint venture aims to promote China as a destination for global leisure and corporate customers with tailor-made tours and new travel routes for leisure travellers.
It will also target the growing meetings, incentives, conferences and events market.
Thomas Cook China managing director Reto Wilhelm said: "There is a great opportunity to bring our strengths and experience to this exciting market, offering customers a reliable travel company providing unique, personalised holidays delivered by knowledgeable travel professionals who put customers at the heart of what they do."
