Thomas Cook is to fight off the implications of the higher APD rate that kicks in next week by offering to pay it for customers heading to the US, Mexico, Kenya, India and the Caribbean.
As part of its Beat The Taxman campaign, it will pay the tax on long-haul bookings made over the coming weeks by offering passengers £75 off their fares, the equivalent of the APD tax as of next Monday.
The operator’s airline will also no longer offer the premium seat option on outbound flights from May next year.
The offer, featuring in latest edition brochures, applies to flights booked from tomorrow until December 16 for travel after May 1 next year.
Thomas Cook chief executive Manny Fontenla-Novoa said: “Through our Beat the Taxman promotion we hope to support holidaymakers’ disapproval of these new charges that they will now incur alongside reiterating our commitment to offering our customers the very best value money.”
by Dinah Hatch
