Thomas Cook and MSN have developed an advertising campaign for the operator using technology that allows customers to virtually spin a globe and then discover rich content about the destination they land on.
The client will see Thomas Cook’s video promos, details on hotels in the area and will be able to check pricing and availability.
The initiative is a canny use of the operator’s extensive collection of video, imagery and destination content and represents a new, fun way for customers to understand the breadth of Thomas Cook’s offering.
The campaign is underpinned with editorial content on the MSN Travel Channel and Editor’s Pick copy driving users to the Thomas Cook section of the channel. The portal will be tracked so that Thomas Cook can see how potential customers are using the site.
Deputy director of eCommerce at Thomas Cook UK & Ireland David Hiltonsaid: “Microsoft Advertising has taken our brief and delivered an innovative campaign that is truly original. It enables us to make fantastic use of our videos, images and destination information, which means we can engage with our visitors in a creative way that makes choosing holiday a holiday with Thomas Cook a truly interactive experience.”
By Dinah Hatch
