Thomas Cook is to rename its Co-operative Personal Travel Advisors homeworking division to The Freedom Personal Travel Advisors.
The new name, as well as a brand new look and feel for both the homeworking division and the independent agent group, The Freedom Travel Group, will come into effect on Sunday December 3.
Although The Freedom Travel Group and The Freedom Personal Travel Advisors will continue to operate separately, this move will see the 135 homeworkers and 150 Freedom members become more aligned and work together more closely as the Freedom name becomes consumer-facing for the first time.
Kelly Cookes, head of The Freedom Travel Group and The Co-operative Personal Travel Advisors said: "This is an exciting time for us and we are working on plans to support the new branding. Freedom is a strong name in the industry and aligning our brands provides even more opportunities that will benefit both our homeworkers and consortia members."
The new branding, which will include a new logo, website and marketing materials will be unveiled at the group’s annual conference in December.
